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Former BBC News Correspondent Clarence Mitchell joins LEWIS PR as Director of Media Strategy and Public AffairsWednesday, May 19th, 2010
Global communications agency, LEWIS PR, has hired seasoned former BBC journalist Clarence Mitchell as its new Director of Media Strategy and Public Affairs.
Clarence spent more than 19 years reporting for BBC Television and Radio News, including a stint as Royal Correspondent where he reported, amongst other things, on the aftermath of the crash that killed Diana, Princess of Wales. As a general News Correspondent he regularly covered conflict zones including the Balkans and Northern Ireland, as well as reporting many high profile, domestic crime stories. He spent several weeks in New York following 9/11.
After leaving the BBC, Clarence joined the Cabinet Office to become Director of the Government’s Media Monitoring Unit, overseeing its development and later transfer to the Central Office of Information (COI). Whilst there, he was seconded to the Foreign and Commonwealth Office and sent to Portugal to act as the FCO media handler for Kate and Gerry McCann after their daughter Madeleine disappeared in Praia da Luz three years ago. The McCanns later took Clarence on as their full time media spokesman, a position he retains to this day.
Most recently, Clarence ran the Media Monitoring Unit for The Conservative Party during the recent 2010 General Election campaign.
Quotes
Paul Charles, Chief Operating Officer at LEWIS PR and himself a former BBC presenter, commented:
“We’re really pleased to add someone with Clarence’s strong journalistic heritage to our media and crisis communications team. He brings substantial reporting and public affairs experience to LEWIS, which is unique in its global ability to deliver campaigns with true journalistic focus.”
Clarence Mitchell added:
“I’m absolutely delighted to be joining LEWIS PR. To be part of such a vibrant and forward looking global agency, one that places such store on the value of a strong journalistic approach for its clients, is both a pleasure and a very exciting challenge. I relish the campaigns ahead.”
